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For Immediate Release Media Contact: Kelly Kapaun/Flannery
Hill (805) 687-3322
SBCC Center for Lifelong Learning Honored
at Learning Resources Network (LERN) 2014 Annual Conference
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| SBCC Center for Lifelong Learning Executive Director Andy Harper and Associate Director Ken Harris accept LERN Awards for Excellence in Marketing and Excellence in Brochure Design at the 2014 LERN Annual Conference. |
Santa Barbara, CA,
December 5, 2014— The SBCC Center for Lifelong Learning (CLL) has received two
major awards from Learning Resources Network (LERN), an international professional organization. LERN is the
world’s largest association in continuing education and lifelong learning. LERN named the CLL the top winner for its marketing practices among
lifelong learning and continuing education providers.
“Thanks to our dedicated staff and teachers, the CLL received both an Excellence in Marketing award for our ‘Look & Learn’ video series and also an Excellence in Brochure Design award for the new look of our printed class schedules,” said Andy Harper, CLL Executive Director. “The CLL was chosen for these honors from among 140 competing lifelong learning and continuing educations providers worldwide.”
More than 75 percent of the teachers at the CLL have created
the promotional and profile “Look & Learn” videos, leading the way in content marketing for lifelong learning programs.
“The execution of this
strategic content marketing plan has helped the program grow its marketing
presence and increase enrollments,” said Julie Coates, Vice President of LERN
Core Services. “Other programs could really benefit from such practices.”
The CLL’s content marketing
efforts have helped boost enrollments and students are choosing classes based
on the video marketing.
About LERN
Learning Resources Network (LERN) is the world’s largest
association in continuing education and lifelong learning offering training and
information and consulting services to providers of education and training.
LERN, founded in 1974, provides practical, how-to “Information that Works” to
about 6,000 members worldwide. LERN serves a range of institutions including
state universities, four-year colleges, colleges within universities, private
colleges, community colleges, technical colleges, public schools, recreation
departments, and associations.
About the SBCC
Center
The SBCC Center
for Lifelong Learning (CLL) mission is to be responsive to the diverse lifelong
learning needs of adult members of the Santa Barbara Community. The CLL aims to
be the educational, cultural and social hub for the Santa Barbara community,
continuing a nearly 60-year tradition of excellence. CLL is online at www.sbcc.edu/CLL, and on Facebook
(sbccCLL), Twitter (@sbccCLL) and YouTube.
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